Our Story

For Us It’s Personal. 

As a new mom, I thought I was prepared for everything. The books, the advice, the well-meaning strangers - none of it prepared me for the heart-racing panic of bath time.

Every bath felt like chaos. My baby was slippery, the towel never landed right, I was soaked, and all I could think was, Please don’t drop him. What should have been a sweet moment felt like a high-stakes challenge, and I kept wondering- why was this so hard?

I knew there had to be a better way. Something that made bath time simpler, more supportive, and less stressful for new parents. When I couldn’t find it, I decided to create it.

That’s how Up In Arms Baby was born.

I set out to design something that gives parents peace of mind and confidence, turning bath time from a moment of anxiety into one of connection. Because parents shouldn’t face bath time with dread; they should be able to focus on the splashes, the laughter, and the joy of being present.

What started as panic became my mission: helping parents feel calm and in control during bath time, so they can fully enjoy those fleeting moments with their babies.